Most people agree that the Internet will play an increasingly important role in the future, even for the smallest of businesses. However, that doesn't mean you have to spend thousands of dollars on a website with all the amenities.
In fact, the rise of social media and dozens of related online services means that you can do very well online with little to no investment in your own online space. This is perfect for restaurant businesses and individuals whose clients spend less time online searching for services in their industry. Social media and web presence alone can help you find customers and increase the profit of your business.
Establish a web presence
The important thing is not necessarily to have a website for your restaurant business, but to have a good “web presence”, a way for people to find you online. Whether you do it with a directory listing, a hosted blog, or even a Facebook page, the free and inexpensive tools available often outperform traditional freelance websites.
For the most part, a restaurant owner can start writing a blog. Blogs typically display the content you add in reverse chronological order and often allow readers to post comments and subscribe for future updates.
The good thing about a blog is that by adding frequently updated content, it will work better with search engines like Google and give readers a feel for what you are doing and what you are thinking. A restaurant might blog about their favorite recipes, about any event that has happened or simply describe their menu dish.